Presitge Imports | Lamborghini Miami

PIZZA LAMBORGHINI
2017 Lamborghini Huracán, 3M Controltac Graphic Film, 3M over-laminate, Watercolor

Jonathan Aizenstat designed a digital vinyl wrap for a 2017 Lamborghini Huracán and delivered an immersive experience during the Ride2Revive Charity Track Event, which provides kids with life-threatening illnesses a memorable, adrenaline-filled driving experience to revitalize their senses. The artwork transformed the vehicle (MSRP $242,000) into a "cheese pizza" to which children added vinyl toppings. Commissioned by the Prestige Imports & Lamborghini to raise awareness for terminal illnesses.

Creating An Immersive Experience

A material component of this commission was that the Artist create an interactive component where the children can participate with the art. The children experienced “interactive art” by adding vinyl toppings of their choice such as tomatoes, peppers, mushruooms, onions, and pepperoni.

Video (courtesy of Prestige Imports):

Raising Awareness for Terminal Illnesses

Ride2Revive is a 501(c)3 organization founded by Brett David & Brooke David that provides children undergoing medical treatment for life-threatening diseases with memorable, adrenaline filled driving experiences to distract them from their health related struggles and revitalize their senses.